Solutions are always simple...
and never "easy".  If your issues
appear too complex, think again.
All core solutions ripple outward
to effect change at every level.

If you are that key Decisionmaker
who depends upon music for your
livelihood or for your clients' needs,
you face serious business issues.

If you seek to profit as a Music Lover,
--financially, emotionally, creatively--
I will solve many systemic problems
with a song in my heart.


yesterday
Before we had a spoken language,
humanity communicated with music.
Each culture has their own soundtrack
that resonates their values. Mood music.
It changes with every generation.
[more]

The only thing "new" in the world is
the history you haven't learned yet.
—Harry S. Truman

today's problems
- 25 years of MTV and nasty Hip-Hop.
- A Music Industry paralyzed by Tech.
- Robo-Radio playlists as dull as Data.
- Sponsors pigeonholed into niches.
- Loyal Women listeners long gone.
  [so much more]

Those who cannot remember the past
are condemned to repeat it.
—George Santayana

tomorrow's solutions
Better make that day-after-tomorrow.
It will take time to heal Listeners' ears.

I never pose problems without solutions.

- LEARN from the iTunes marketplace.
- BORROW from early TV sponsorship.
- INVEST in serious Music Lover talent.
- TEACH Listeners how to use both ears.
- REMAKE Music Biz from The Roots up.
  [more]

When you have 500 Channels to choose from,
is there room for one more - a Channel 501?
YES!

When you factor in the Internet, do you now
have 500,000 Channels to compete with?
NO!

There has always been only ONE Channel.
When you find ONE you can love, you stop!



who

marc arno
the angry librarian
marketable media relic

what

music strategies for Media Moguls
soundtracks for Branded lifestyles
100% remakes of proven Hits

where

in private consultations
where you take the credit
and i will take any blame

when

Time to become a Music Lover.
You need to start yesterday
to grow tomorrow's audience

why

because Music is sticky

why not?

if not youm, whom?

SIX CLICKS OF SEPARATION

SEND THIS PAGE TO A MUSIC MOGUL


music  lover  marketing

PROGRAMS  |  PRODUCTS  |  SERVICES  |  STRATEGIES  |  CONSULTING
RADIO
LIVE trumps Local!
Narrowcasts exclude.

A broadcaster can save money and make more money if you offer more music to more Listeners.

[Specialty Weekends]
[LIVE! Overnights]
[Branded HD Channel]
[bring back Women]		   TV/CABLE
Cable has Music Channels that play little music. Yet TV
has never had any MTV mixes for the masses.

Ch. 501 also has a music infomercial
to reap profits from the vast Cult Of
Music Lovers.

[TimeWarner call me!]		   MUSIC
Don't live in the past. Sell the past to shape your future.

Your archives are filled with treasures
to earn new dollars from old inventory.

[support education]
[support webRadio]
[support Mash-ups!]		   BRANDS
You can leverage all the love of music, without carrying the baggage of musicians.

Brandcasting is as simple as a Listen Button on your website, and safe
as classic product placement deals.

[make more remakes]
[hold more Events]		   AFFLUENTS
For Music Lovers only.

If you are planning your Estate and desire to leave a lasting legacy, consider the remarkable value in a private Music Library for personal pleasure and public education.

[private Web Farm]
[your virtual Library]


THE ANGRY LIBRARIAN

a Marketable Media Relic with
a simple Specialty Show for you.

- America loves a brand new oldie.
- Americans identify with Rebels.
- Modern Nostalgia is broadcasting.
- LIVE! trumps Local.
- RE-MAKES reduce Risk.

My work is legendary.
Yet no one knows my name.
And that's the way i like it.

BRAND NEW OLDIES

Simple Specialty Show for weekends,
overnights, or long afternoon drive.

"OLDIES" remain a proven profit center.
Because Boomers own the most cash.
And because Good Music is timeless.

"MASH-UPS"? The hottest hippest
rebel music artform for kewl kidz.

Brand New Oldies showcases Mashups
to capture YOUNGER Trendsetters

MUSIC LOVER MARKETING

The New Demographic: INDIVIDUALS.
For longterm Broadcast Brand partners
in lieu of spotty narrowcasters.

An historic proven strategy to showcase
top Sponsors who seriously support Music.

Brandcasting is another remake of
the format that reduces commercial
clutter, with full integration in and full
credit for the creative experience.



The Hit is in the grooves.
—Ralph J. Gleason


Those who cannot remember the past
are condemned to repeat it.
—George Santayana


The only thing "new" in the world
is the history you haven’t learned yet.
—Harry S. Truman


Music is essentially useless, as life is.
—George Santayana


If you never heard a song before,
then it's BRAND NEW to YOU!
—The Angry Librarian



one music lover secret
A good M.D. is your key Tastemaker,
A great one is a Cultural Engineer
who can teach Listeners how to listen.

"Variety" does NOT mean automation
attached to a fatter robot jukebox.
Rigid researched formulas always
cause "train-wreck" culture clashes.

SUCCESS with Music Lovers requires
a hand-crafted listening experience-
to balance familiarity with surprise,
using smooth segues to bridge across
deep Genres and timeless Decades.



If that bottom line limits your choices,
fire your antiquated Program Director
and hire a devout Music Librarian to
score sticky Lifestyle Soundtracks!
broadcast potential
  • Oldies
  • Alternative
  • Classic Rock
  • Classic Hits
  • Classic R&B (Grown-Up)
  • Adult Hits (JACK, DAVE)
  • Adult Contemporary
  • Lite (Soft Rock)
  • New Country
  • Christian (!)
  • NPR/College

narrowcast limits
  • Decades
  • Top 40 (30-20)
  • Hip-hop (rap)
  • Hard Rock
  • Metal/Punk
  • Classic Country
  • Gospel
  • Classical
  • Jazz
  • Jukeboxes (robot radio)

 




OVER THE AIR  |  IN THE WEB  |  FROM THE SKIES  |  ON THE STREETS