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YOUR
CORPORATION
STATION |
MARKETING
PLATFORM
FOR MEDIA
MANIPULATION |
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SCROLL
YOUR MOBILE
CONSULTANTS
THE ONE-STOP RESOURCE TO
OUTSOURCE
MOBILE MEDIA EQUIPMENT & SERVICES
Non-Technical Summary for CEOs, Strategic
Marketing Executives,
Human Resource Tacticians, and Corporate Culture
Policy-Makers.
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It costs how much!?!
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Not much at all, when you measure cost:performance,
value-added features, "fail-safe" redundancy, fewer
Crewfolk, and some
amazing mouse-click ease-of-use. |
Do-It-Yourself System
Integration. |
We can help you to manipulate your own Media, to
run all your Alternative Marketing
initiatives in-house.
In fact, we custom tailor private
Seminars and Training
Programs to inspire your whole Team to "think Mobile". |
Unprecedented Plain-English
Service |
You are about to see some numbers. Solid numbers.
Magic round numbers based on decades of Touring.
Yes, numbers much higher than retail, because they
include the
hidden costs for many parts and pieces
required for your Mobile System to
survive the road. |
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| Pick up your pencil |
A few Sales folk are furious that we dare disclose
such
priceless trade secrets. True. But we cannot
serve every Company
who needs a Mobile Division.
That's just about everybody in this new
Economy!
So jot down these figures before they disappear:
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| 1. |
Choose a
Virtual Control Booth |
| either |
The Hard Box |
$99,999 |
| or |
(dual)
Soft Machines |
50,100 |
2. |
plus ears |
range |
| either |
Presentation
Audio system |
16,000 |
| or |
Performance
(P.A.) Sound system |
38,000 |
3. |
plus eyesight |
range |
| from |
"Newsroom"
Lighting System |
7,500 |
| to |
"ShowBiz"
Lighting Effects |
50,000 |
4. |
plus capture |
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How Many Inputs? (3-8) |
each |
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ShowCam(s) [live Operator
required] |
15,000 |
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RoboCam(s)
[remote-control] |
15,000 |
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SpyCam(s) [gritty/consumer
quality] |
5,010 |
5. |
plus memory |
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What variety of Outputs? |
each |
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Digital Master Video
Deck(s) |
18,000 |
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Digital Video Editing
System |
60,000 |
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S-VHS Editing System |
35,000 |
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Live Satellite Uplink (plus
time) |
28,000 |
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On-Site VHS/CD Duplicators Rack |
30,000 |
basic (4-in/3-out)
turnkey
BrandCaster Studio: |
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from
$150,000
and up. maybe up
up. |
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Trust me...
If you have half a brain, better pencil in
$200,000
for your "4-Camera, 3-Deck
LIVE! FAKE TV STUDIO",
for as long as we are working with round
numbers.
And we're talking ownership. Longer amortization.
We can squeak by on $150K. But most
every Tour
wants (or needs) some extra little ShowBiz sizzle
whether
you run a B2C
Tour (Retail or
Educational),
or it's
B2B (Trade
Shows; Employee Motivationals)...
usually both. So let's play it safe and
ballpark it at
$200K for your "typical" BrandCaster Studio. Make it
$300K if you're thinking a Big Stage Show
Studio. |
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Don't put that pencil down, yet!
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Our Virtual Robo-Studio accomplishes 80% of what
a Pro TV
Studio can do, for about 20% of the cost.
Yes, you can lease it,
but—with some training—
the ROI clearly justifies that you
budget-to-own
this versatile New Media Toolkit. |
HOWEVER....
there are other
Expenses in any Mobile Media Service
or Marketing Tour. Pending your call
to discuss in detail
the real parameters for a real Campaign you want to
field within a real time-frame... until then, we can only
offer these general guidelines for your ballpark exercise: |
add these Line Items to above:
[leave amounts blank until we talk] |
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| 6. |
plus wheels
Vehicle choice(s) depend on your Campaign
[from $100K boxvan, to $1.5M Mobile Celebrity suite] |
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The dumbest thing you can do is lock up this tool
in a nice
comfortable room. The cornerstone of
New Media is mobility. Rapid
response. Good ol'
in-the-trenches interactivity requires a powerful,
versatile Studio-On-Wheels! |
7. |
plus Display
systems? |
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many Mobile Media activities require no Audience.
However, most
LIVE! Tours and Events do require
big-screen or multi-screen Video
Playback to draw,
hold, and manipulate a captive Audience on-site.
Select one (or more) of these Showcase Systems: |
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Video Projection package |
35,000 |
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Advanced Video Wall (4x4) |
20,000 |
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44" Wide-Screen Plasma TV(s) |
[ea] 15,000 |
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LIVE
Performance Robo-Stage |
250,000 |
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8. |
plus Crew(s)
[typically 1-3]
[$65K-$85K ea. plus per diem] |
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TV Pros? on the road? START pay at $100K each!
And predict
prima donna attitudes from "Real Pros".
Nothing wrecks a Tour like
passive resistance. Our
[non-Union] Crews work the job, not
the clock!
WE wisely, cheerfully exploit the boundless energy
and
enthusiasm of kidssorry, young adultswho
yearn for a Great Roadie
Adventure. We train these
smart Clean-Cut Kids to become a very capable
LIVE! ShowBiz Crew, brainwashed to believe your
Message is
their Mantra: The Show Must Go On! |
9. |
plus operating
expenses
No clue until we outline
your Campaign |
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Gas-guzzler fleet? Hotels and meals? Blank tapes?
Execs flying in
for photo ops? Celebrity entourage?
Satellite uplinks for
BrandCasting/eCommerce?
That just about cover it?
No! Your single biggest Tour Expense is Site Fees.
We don't have to tell you that floorspace at any B2B
Trade Show might cost you $10K-$100K for 3-4 days
(ask about our
Strategies to cut those costs, too!).
Your single biggest
Tour Nightmare is Bureaucracy.
You will be delighted how
well we take care of all
Local red tape (fees,
permits, health & sanitation,
parks, fairs, facilities, bureaucrats)
for all your B2C
Public & Edu Events in all 50 States
and Canada. |
Need a number? Pencil this in: |
BrandCaster Studio
Media/Marketing Tour:
[B2C—B2B—B2K—In-House] |
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from $50,000/mo.
and up. maybe up
up. |
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now erase it and insert $60,000 per
month—just to be safe. |
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HOW MANY VITAL USES?
LET ME COUNT THE
WAYS. |
SO MANY VARIABLES!
Now you know why we
need to talk it over
in the earliest stages
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