marc arno (richardson)   out of the box  — not out of his mind  
the angry librarian  
deeply personal  — strictly business
 
one-man think-tank for sale (or rent)

WORK ETHIC
CULTURAL ENGINEER

WORK is more fun than Fun.
What is more inspiring than to face
a creative challenge and develop
effective solutions?  I live to work;
to help make a lasting difference.

HOW WE SOLVE THE PUZZLE
First I take you to the extreme edges
and work toward The Center until resolved.

It is easy as pie to start weaving your Web.
It takes a lasting effort to make it work for you.
My goal is: teach YOU to fish with The 'Net.

ATTITUDE
Win-Win.  period.
 
COMPLETE MULTIMEDIA CAREER



GENERAL SKILLS GRID


WEBMASTERY
CORPORATIONS
When you get ready to build or re-build
you vital Web presence, make two lists:

   - What to do
   - What NOT to do

As your consultant or project manager,
I will help you grow beyond a "brochure"
into a respected authority in The Web.

ENTREPRENEURS
It is easy to get started - but critical to
keep your web identity fresh and current
and personal. (Startup? Ask me why you
should have a site even before you have
a logo or a business card printed!)

I don't want to do this FOR you.
I am willing to do it WITH you.
 


INTERNET SPECIALIZATION
  • HTML
  • CSS
  • CMS/Blog (WordPress)
  • SEO (Search Engine Optimization)
  • PPC (Pay-Per-Click Ads)
  • Statistical Analysis (stats)
     
  • Strategic Planning
  • Information Architecture
  • Content Management
  • Project Management
  • webRadio (Music Channels)



CORPORATE
Once upon a time I was a cutting-edge Tech delivering hand-crafted Websites to early-adaptor Clients.
Today's fancy interactive Web 2.0 database sites require a whole team of different advanced disciplines.
For any major initiative today, you would retain my services as a "Web Manager" to lead young talents.

I've contributed various elements to many other business websites over the years. Few were "all mine".
Below are two examples which contain surviving vestiges of my earliest Corporate designs (mid-90s).
The third example is still 100% mine - very outdated "brochure", yet still 100% functional for the Client:


CLEAR-COM INTERCOMS
My very first Web client in the mid-90s was
the world's hottest pro intercom company. Bought
by a multinational a few years ago, theie website
was re-written. I list it because even after 12 years,
they have still retained intact all my original core
INFORMATION ARCHITECTURE
. I'm so proud.

(Talking Video Lady is all their creation and is
something I would advise against on any home page)




MOBILE MEDIA ENTERPRISES
True claim:  I market the Marketers.
This is the pioneering "street cred" company that
puts Branded vehicle fleets and sends teams of Brand
Ambassadors out into the eye-to-eye marketplace.

Their current website is also not of my making. Listed
because they have switched webmasters six times...
and I was their choice in three of those decisions!  (Me.
Somebody. Me. Somebody. Me. Now somebody else.)
Showcased because they retained my key elements of
personalization which distinguish them from competitors.




LYSANDER'S (GENEVA FOODS)
At last! A live corporate site currently 100% my work.
Too bad it is a 6-year-old design.... So simple. So basic.
But - when it ain't broke? - don't fix it!

Actually, after all these years, Geneva is almost ready
to update the look, enhance the content, and finally
add an e-commerce storefront for retail and wholesale.




ENTREPRENEURIAL
The Internet is an exciting new frontier populated by pioneers - the breed of Client I prefer to serve.
I help you plot out your path (Stragegic Planning). Equip you with basic necessities (combined technologies).
Guide you across the edge of the frontier - and push you into the unknown to carve your own destiny! (Guru)

My best efforts no longer exist, as I took them from retail to wholesale to sale of their business!
I am open to guide any Entrepreneur who wants to learn to help yourself - like these Clients do:


SEAMLESS BODY
A sole proprietor sucessfully selling a specialty product
from a single manufacture of ladies undergarments.

WIth solid SEO (Search Engine Optimization) and with
his personal mastery of PPC (Pay-Per-Click) Google Ads
in the face of deep-pocket competition, this home-based
specialty site has established itself as a trusted authority
and now grosses about $500,000 annually!




YOUR TANTRA
This was a real challenge - how to present the services
of a sexual therapist in spiritual terms without red-flagging
by search engines or pruient backlash from the community.

Here is an excellent demonsration of how to present
innovative concepts and ideas in great detail, and also
pre-qualify inqueries before your telephone rings.

It is also significant because this rare client took the
time to learn how to build her own new website (here)




ILLANIA HOFLER
Another reputable Alternative Health provider
who does not fit into a familiar advertising niche.
It takes a whole website describe her aesthetics
and define her ethical treatments.

An excellent example of how the Web should be
far more than a "digital brochure" - most effective
when used as a deeply personal medium to tell
the whole story behind your product, your service,
and -above all- the story of your Self.




THE SPIRITUAL ENVOY
Example of the latest synthisis of vital Web elements:

- HTML home page tailored for Search Engines.
- Flash elements to protect Contact info from spammers.
- Embedded multimedia (images | audio | video)
- E-commerce storefront (Amazon)
- PHP/SQL database template to add and edit Content
  ANY time from ANY where using ANY browser.




PROPRIETARY
There are no secrets left in society. So I practice what I preach - putting my whole life on-line.
Only one website, containing 2,000+ pages split among ten+ separate special-interest domains.
Strictly business.  Deeply personal.  Very frugal.  Complete transparancy.


MARC ARNO DOT CALM
One simple introduction.
One complex individual.
One view of my general skillset.




BRANDCASTERS
Revolutionary strategy to improve radio
and empower Sponsors. 21st Century remake
of a proven format PLUS localization tools
built on my cumulative experience.




CLOWN CHAKRA
TRUE BELIEVERS WELCOME - for those individual
seekers of Serious Fun, here is a Spiritual Philosophy
based upon personal responsibility:  The Cult Of One!
Walk thru life on this Path and, even if proved wrong,
I can guarantee you will still die happy.




ROCK HALL RADIO
INVESTOR WANTED - only Music Lovers need apply.
This is one specific Brand Name project for any Sponsor
who seeks to leverage the power and prestige of Music.

Also a perfect opportunity for an affluent Music Lover
to leave a LASTING LEGACY to share with the world.





S T R A T E G I C    S K I L L S E T S



STRATEGIC CONSULTANT TO ENLIGHTENED
EXECUTIVES, ENTREPRENEURS, & HEALERS

Copyright © 1966-2008
Marc Arno
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