The Power of Music
Before humans spoke words,
we communicated with music. It is a hardwired biological cornerstone of our
psyches and emotions and imagination. New Music is exciting. Good Music
is irresistible. Brain science insists popular melodies act as are a
sensory-recall time machine. Music is very "sticky" - it holds your
attention. In our fragmented world filled with limitless distractions, a
song can lock your focus for a solid 3-minutes or more. While iPod
"shuffle" and Radio's robot redundancy are hit-or-miss Russian Roulette risks,
a hand-crafted playlist by-and-for Music Lovers can be so compelling it stops
time and makes people late! Artists rise and fall. Trends come and go. But
their very best performances remain available, fresh and timeless, in
recordings your Listeners can discover and download for 99-cents each.
Musicians cost too much
Pepsi gave Michael
Jackson $35,000,000, promptly set him on fire and turned him into....Michael
Jackson. Microsoft paid those Rolling Stones $35,000,000 for 30-seconds of
one Hit, perverted advertising music placement costs for all of us, and ruined
that song for everyone for all time. Big Events like Woodstock II can end with
riots and lingering shame. Sponsored Tours depend upon the health of anorexic
Talent, cost tens of millions, and make actual contact with only a few tens of
thousands for a few short hours in limited geographic venues. Going "Country"
guarantees disinterest and rejection by Rockers and Hipsters and Hoppers and
Folkies and..... In short, the most dangerous marketing error made far too
often is when your Brand hitches its star to a single Star. Solition?
Music, not Musicians.
Music is exeptionally cost-effective
are countless benefits when you sponsor Music and not the Musicians.
This choice spares you the myriad of problems inherent with all live
performances - timing, logistics, weather, traffic, media, technologies, ticket
sales, egos and human failures.... Recorded Music guarantees you are supplied
with an endless variety of perfect performances from a single source to please
any target audience of any size any-and-everywhere at precisely the same moment
to create that shared experience you desire, including effortless delivery of
all prepared messages you wish to convey to their attentive appreciative ears.
Music ain't free
Advertisers pay for all our
"free" radio. Subscription fees pay for Music on cable, satellite, and some .
Congress is ready to finally make Radio pay performance royalties too, so
expect radio ad rates to increase.
"Music Lover" - the most positive Corporate Image of
This is all any Brand desires - to create a Positive Experience
over a sustained duration requiring minimal effort to generate significant buzz
which builds sufficient loyalty and produce Product purchases within a
precisely measurable audience. In addition to consumer appreciation, you will
gain the deepest gratitude and support from all the Artists who receive
valuable exposure via your versatile private Branded Entertainment Channel.
Why? Not simply because you play their music - also because you educate your
customers to this fact: "Free" Music ain't free. And YOU are delighted to
pay for it. Because YOU are the true blue Music Lover.
"Music Lover" - the Most uncomplicated Brands Group
Campaign of all
Within this umbrella Corporate Image Campaign, each
Brand has its own valuation method to deliver the Secret Code to giveaway FREE
MUSIC for a week - or a month - or a year. A peel-off sticker on the box - or
Code printed inside. A collectable Codecard insert inside every package. Use
trackable barcodes from any downloaded coupons.inc virtual coupon.
Require minimum purchases: 3-packs. 12-packs. 2-for-1s. Mix-n-match. Contests?
Hundreds or thousands could win FREE MUSIC for a lifetime costing only a
few dollars per year.
"Music Lover" - the most economical Music Incentive
Launching your Branded Music Channel is a flat-fee
pay-go plug-and-play proposition. Simply add a "PLAY" button to your website(s)
and count the clicks. Track the time. Measure coupon redemptions. Inform the
Artists. Spread the joy. Google the buzz.