Scalability
Local Need,
Global Use		 Public Service -
at a Profit! 		*

The Human Face
of a Corporate Citizen

BULLETPROOF
The New 3 "R"s
Respect
Responsibility
Relationships
Moral Values
free from Religious
and Political contexts


FOCUS

Reading equals Knowledge
Writing equals Communication
Literacy - The Oxygen of Success

Cradle-To-Grave
Demographics


MISSION

TEACH AN ORG TO FISH....
Do-Gooder gumption goes digital;
Sponsor-funded Grassroots Outreach.

Help the Helpers.
 
GOAL: Grow one fundamental Truth
into THE Literacy Resource on-line.
Harvest the Data.


ECONOMIES

Non-Profits hold a certain charm:
DEVOTED SLAVES

Still requires
Deep Pockets
 
  • Free Volunteers
  • Minimum-wage Interns
  • Expense Reimbursements
  • Symbolic Honoraria
  • Fee-for-Service ....
YOUR Servers.
YOUR Database.
YOUR IT pros.
OUR Data.
  .... and dedicated Leadership
at modest Salaries.
 
______

CHOICES
Music is always controversial.
Education is a Political minefield.
Literacy is almost Swiss neutrality!
Project 501 targets
Music Education.
How dangerous is that?
    -

Test Case
Big Causes bode big bureaucracies.
Small.Orgs need to be sustainable.
Like this one....
 
Literacy is far safer than Music.
The Trick is finding the universal.Org
which still scales down to niche targets.

WHO  
Georgia Writers, Inc. 		*

Scalable Support
from $30/year to
$50,100,000/Project
WHAT   501(3)(c) Literacy Advocates
WHERE   Atlanta, GA [10th-largest Market]
WHEN   Sixth year, 100% Volunteer
WHY   100% Positive P.R.

______

-

DONATE
lump sums
REBUILD CORE WEBSITE
Here is GW's current website.
Built upon 100% Volunteerism.
Standard $2,000 PATRON,
earmarked for Website
 

GROW WEBSITE UTILITY
Add vital static Content;
Test Grassroots Outreach.

$50,100= 1 Webmaster/year
or 25 web-savvy Interns
doing piecework?
 
______
and AFTER the launch...?
-

SPONSOR
run a tab
Non-Profits need your money. oh yes.
But you may do harm with lump sums
in most Internet-based initiatives.

The big danger is sudden popularity.
Basic Local Press coverage can
boost web traffic a hundredfold,
draining the Non-Profit's coffers
within 90 days of their success!
Dollars plus Expertise
in a flexible commitment
to nurture a Local Project
into a Global Resource.


Recommended Test[s]:
TARGETED SEARCH PAGES
and HOMEWORK HELPERS

SCALE IT  
So a serious Sponsor will earmark
sustained funding for Operations of
specific Section[s] of the Local Site,
promoted to maximize Global Traffic.

Sponsor Missions will focus all dollars
and donated Talent on one element to
measure results with real-time Models.
Target all Kids with
Homework Helper Pages?
Test 5th-Grader Help only?
Fund all Search Pages?


501 Poetry Links?
5,010 Sonnet Links?
Every poem ever written?
Or 5th-Grade Poets only?

WIN-WIN  
In this case, the Non-Profit benefits
from your Web Positioning R&D.
 
The 501 Music Library's
Lyric Thesaurus Project?
 
______		 -

UNDERWRITE
a Lifestyle
How deep is your commitment to
this new Global Community?
And how fast, in Internet Time,
do you need to build Relationships?
Most frightening for Biz,
the Internet is a
TRUST-BASED Medium.
 
As Underwriter, you take possession
of the Site for fast-track development.
Outsource the major components
for a well-publicized Grand Opening
of our premier Literacy Gateway.
consisting of [not limited to]:
Test Local.
Roll-out Regional.
Promote National.
Extend Global.

ON THE WEB  
  • SEARCH GUIDES: not just Lists.
  • PUBLICATIONS: unlimited eZines
  • TUTORIALS: Templates; How-To;
  • REMOTE TUTORS: home-based Volunteers
  • CAREER GUIDES: Genres; Lifestyles
  • WEBCASTS: xlnt Audio/Graphics today
  • MATCHMAKER: Find-A-Collaborator
  • CHAT/MESSAGING: Moderated discussions
  • ARCHIVES - Every [story/song] ever written
    and
  • eCOMMERCE: long-term self-sufficiency
    • On-line Memberships & Donations
    • Books and Subscriptions Portals
    • Affiliate Marketing [eStore]
    • Volunteer incentives & discounts

Existing Services.
Proven technologies.
Remake of proven Hits.
Special-interest foci.
Personalized memory.
LIVE Events.
Human qualities.




Nickels and dimes
do help.

ON THE STREET  

A Writer's Lifestyle
is isolated. Reclusive.
Cyberspace is the only
space where they can
each associate at will.
 
______
  		-
 
CAUTION
This is a Non-Profit Relationship.
 
Give a strong Voice
to the Silent Majorities
 

BRANDING  
Think "Olympics". Think "PBS".
Think twice before you envision your Logo
slapped on a .Org Site like a Bowl Game.
Modesty builds your Goodwill Image.
Permission Marketing
only. No SPAM allowed.

CO-BRANDING  
You do retain one Creative option -
the right to reduce costs by forging
Strategic Alliances [Timeshares]
with any other Sponsors you choose.
Disney and Microsoft are
major Branding abusers.

WIN-WIN-WIN  
Trust-Based Relationships.
You become the guardians
of each Small.Org Member's
Privacy & Security.
 
______		 -
BOTTOM LINE UPDATE $2,001-$5,010 [lump]
  UPGRADE $5,010-$50,100 [lump]
  SUPPORT $50,100-501,000 [Ops]
  DOMINATE $501,000-$5,010,000 [Ops]
  GRASSROOTS OUTREACH $501,000-$5,010,000 [annual]
  EDUCATION INITIATIVES $50,100-$5,010,000 [annual]
  STORYTELLER NETCASTS $50,100-$5,010,000 [launch]
  BRANDCASTER $50,100,000 [pledge]
[NOW you can call in the Lawyers.]

SUBTEXT:
Self-Respect
Personal Responsibility
Creative Relationships
We contend Literacy is the safest Non-Profit allegiance
any cautious Sponsor could support.... but never forget -
Music is the most emotionally compelling Cause.
Copyright © 1999 The M-SPAN Project


It is far easier to get married than to find someone
with whom to form a lasting Creative Relationship.