Filling A Hole In The Market

Nov 2007 - There are now ten (10) Spanish-language
radio stations in Greater Atlanta, where the Hispanic
audience makes up only 8.3% of the population.

There is a better way to serve more people.

Consider today's political climate in the USofA.
Time to start promoting more common interests
and avoid reinforcing old cultural barriers.

Time to share more Music we will ALL enjoy.
Time to market and sell the things we ALL need:
Food and Drink. Fashion. Leisure. Automotives.

Time for one wise Media Mogul to step up and
stand out.  Be different to make a difference.

Time for one local Station to capture and serve
Atlanta's entire ETHNIC MARKET: The Melting Pot.

El Mundo de la Música
(The World of Music)

Atlanta is the most ethnically diverse metropolis
in The South, with significant enclaves from Brazil.
India. Africa. Europe. Japan and Asia. The Caribbean.
The Middle East.  Hispanics comprise the majority of
immigrants... from 23 separate Latin nationalities.

I would NOT suggest separate multi-culture Dayparts.
I DO propose we present the best music in The World,
mixed alongside the Classic Hits they grew up with while
shaping their own American Dreams. Global Nostalgia!

Remake This Proven Hit

When I was the Music Director at flagship o&o KCBS-FM
in San Francisco (79-80), Disco was killing the Music Biz.

So I invented "Dancemusic". Played Motown with Sambas.
Funk-Salsa segues. Zorba bumpin' Elvis. 250 Currents deep!
Sold new Acts and old Songs!  Changed the Music Industry!

Yes, that was then.  This is now.
Broadcasting has changed dramatically.
But people are still people. Individuals
And good music remains timeless.

Specific Show Proposal

There is a mainstream version:  "Brand New Oldies".
For our Melting Pot variation, give it a codename:

            "Monterey JACK"

You know the JACK Format - it mixes many Genres.
So do we - except several of ours are not in English.

• World-class Music Mix (international playlist)
• Cross-culture Announcers (Gringo meets Chica)
• Bi-lingual Advertising (universal goods/services)
• "Music Lover" Marketing (targets Individuals)
• "Brandcasting" Sponsors (full Ad integration)
• Strategic multi-lingual Billboard(s)

Let's test this Specialty Show in radio's weakest slot:
Weekend Evenings (10pm-2am FRI-SAT-SUN) LIVE!

I bring Major Market and Marketing experience,
confident we can make a difference. With music.

Respectfully submitted,
Marc Arno
El Bibliotecario Enojado
770.439.4131
(12-8pm eastern)