a proven Hit for one profoundly smart Media Mogul	Howdy.   Name's Marc.  Think of me as The Forest Gump of Alternative Media. A Media Outlaw. A Music Lover. A Marketable Radio Relic. Time for a Change. Timing is everything.
Industry:	What's the Format?
shall we call it—?	"BNO"!   Brand New Oldies (If you haven't heard it before, it's new to you!) "CUM"?   Classic Underground Mix (Re-Make of The Original—by The Original) "FUN"?   Female Underground Nights (In the 4 a.m. of your Soul) "SSS"?   Segue Super Sets (The Music NEVER Stops) NO!   IT SHALL BE KNOWN AS... "MMM"!   (TRIPLE-M) Maximum Music Mix (For The Listener who really wants to Listen)
	[sample segue playlists]
Target :	Who's the Audience?
	Late-Night is a rich ripe marketplace.  Just look at Infomercial revenues. The U.S. Census estimates 28% of Americans are awake half of the hours between midnight and six a.m. for a variety of reasons beyond insomnia.
	· LOVERS — and Music Lovers · LOVERS — and Lonelyhearts · WOMEN — and The Men Who Love Them · SPIRIT — The Late-Night Lifestyle
	[more about the Audience] [more about Women 25-54]
	What's the Hook?
	· SEGUE — The Music "never" stops. · SILENCE — The DeeJay "never" talks. · SPONSORS — Integrated into Program flow. · VARIETY —More Music More Music More Music! · LIVE!!!—The Deliberately Human Factor.
HOT CLOCK for a COOL SHOW THE TRIPLE-M FORMAT - MAXIMUM (3) Cmml Breaks - MINIMUM (33)-Minute Sweeps - LIVE! Sponsor Infomercials - LIVE! DJ Music Mix - Super Segue Sets - Super Soft Sell - DAYPART flexibility - INTERNET strategy - BUYOUT option - TALK option - GUEST option - GUEST DJs option
	COUNTER PROGRAMMING:  LONG-FORM SEGUES (No-Repeat Months!) BRAND NEW OLD FORMAT:   "Classic Underground" (by Music Lovers *FOR* Lovers) RISK-AVERSE:  CREDIBILITY Re-Make of a PROVEN Hit (by Authentic Relic DeeJay) UNDER-SERVED TARGET MARKET:  Women *AND* Couples 18-54 (Lovers *AND* Music Lovers) · brand  new  oldies · mellow music.  maximum mix · for lovers.  and music lovers · for women.  and the men who love them
domain taken      but available      WHAT OH WHAT  SHALL YOU DO NOW? VIEW TRIPLE-M FORMATICS REVIEW SAMPLE PLAYLIST READ THE TRIPLE-M FAQ   BACK TO TOP ABOUT WOMEN ABOUT MARC C O N T A C T    I N F O R M A T I O N
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