Brandcaster Formats for Radio | TV | The Web

The more things become The Same, the more room there is for Something Different.
Not "new". There's nothing new except competing technologies that fragment your
dwindling narrowcast markets. It is time to return to your roots. The fundamentals.

Time to become BROADCASTERS again.
Time to become TASTEMAKERS again.

Something Different.
 

Brandcaster Formats
for Radio | TV | The Web



Rock Hall Radio


World-Class Classical


Brand New Oldies  featuring Mash-Ups


The Oprah-Chopra Channel
70% OF WOMEN have stopped listening to Radio.
This is the Lifestyle Soundtrack that will bring them back.
Separately? possible.   Together? an irresistable meme!


Meltdown (El Mundo de la Música)
Right now, Atlanta has 30 radio stations, and ten of them are Spanish.
33% of our radio dial to serve 8% of the population.  Good biz plan?
This shift is happening all across America - Spanish-only format flips
targeting a shadow population of underpaid exploited undocumenteds.


Media Mash (TV)
The MTV Format never did make it to broadcast television. Thank gawd!
Beyond a Special or two, TV has never handled music well.

Rather than an old-fashioned "video music show", we are ready to present
a HOT cutting-edge multi-media melodic mash-up to sell both music
and movies. Give us six weeks in a weekend late-night slot, we will deliver
the kewlest commercial cult hit since MST3K!


more
The very bestest DJ Talent is long-gone from Radio. Downsized,
trivialized by shock jocks, and made obsolete by robot DJs. Yet
those Talents still live, still available to share their love of Music
for any Sponsor or Broadcaster who wants to gain the rare rep
as an authentic Music Lover Brand.

Brand New Oldies
FILLING A HOLE IN THE MARKET


FORMAT | SHOW | HOST | AUDIENCE | SPONSORS | DEMO





Legendary Triple-M   Format
MAXIMUM MUSIC MIX
  • Brand New Oldies - FREE-FORM RE-BORN!
    Your safe re-make of a Proven Hit, re-created
    by the Authentic Radio Relic who did it before.
     
  • TRIPLE-M (Maximum Music Mix) - a Tastemaker
    Strategy to extend listening patterns (higher Cumes)
    and inspire Listener loyalty through TRUST.
     
  • ATTN: Music Labels - Format tailored specifically to
    SELL SONGS. Full Web integration of retail Playlists.
    Detailed analysis of clicks - purchases - daily Polls.
     
  • ATTN: Sponsors - Brandcasting tailored specifically
    to DEVELOP BRAND LOYALTY built upon Respect.
    via incentives; rewards; themes; contests; interactives.
     
  • ATTN: Stations - Counterprogramming goldmine.
    When every Station has a tight robot Playlist,
    there is always a big Market for The Spice Of Life.
    We specialize in Women (and Men who love them).
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FRIDAYS 10PM-2AM
  • bioRhythm - Dance & Bodymusic energy
  • Triple-M - MaxMix of Decades & Genres
  • Live! Remote - local venue(s) - by invitation
  • Sponsors: Health | Fashion | Beverage
BODY

SATURDAYS 10PM-2AM
  • Both Ears - Whiplash segues - Themed sets
  • Triple-M - MaxMix of Ideas & M-agination
  • Participate - Controversy & Contests
  • Sponsors:Travel | Snacks | Audio/Tech
MIND

SUNDAYS 10PM-2AM
  • FogBound - Soothing peaceful HeartBeats
  • Triple-M - MaxMix of Feeling & Healing
  • Participate - Requests & Dedications
  • Sponsors: Sleep | Comfort | Decor
SOUL

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Brand New Oldies
THE ANGRY LIBRARIAN
  • What makes you so Angry?
    Orphans!  Orphan Songs that deserve to be heard.
    People can't love Lost Music unless they hear it.
     
  • Who's fault is it?
    Suits!  The MuzBiz still hoards their treasures.
    They could make more new dollars from old inventory.
     
  • What can you do about it?
    Brand New Oldies!    Mash-Ups!   Library!
    Orphans at play turn Listeners into Music Lovers.
    Just click, buy, and bring that baby home forever.
     
  • What can we do about it?
    Listen with BOTH ears!  Find a healthy Balance.
    Make time (weekends) to fall in Love with Music,
    again.
     
  • Why weekends only?
    During the week i play a Happy Librarian.
     
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Rock Hall Radio
MUSIC LOVERS
There is a very large and growing Audience
not served at all by Radio:  Music Lovers!


They can't be categorized by Age nor Race nor Region.
They own iPods. They listen to Webcasts in the office.
They include the 70% of Women who abandoned Radio.


They invest their valuable time to listen with BOTH ears.
They are Collectors who share. They mash-up mix tapes.
They are the few who BUY good music when they find it.


And WE are the ones who showcase that rare Good Music
they have never heard before.... and may never hear again!

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World-Class Classical
BRANDCASTING
  • Authentic Sponsors - full credit as "Music Lover".
    Benefits of Music without baggage of Musicians!
     
  • Generous Sponsors - full credit for "free" music.
    "The people who pay for YOUR entertainment."
     
  • Confident Sponsors - Long-form soft-sell ads.
    Conversational advertainment is fresh and Live!
     
  • Intimate Sponsors - full format integration.
    Our Music always supports Your Message.
    On The Air.  In The Web.  In Your Lifestyle.
WE SELL "LISTEN" BUTTONS

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SOON:  LATE-NIGHT fogBOUND (EROS)






What YOU Can Do To Help
SIX DEGREES
  • IMPRESS YOUR MEDIA BOSS
    Do you know a Music-loving Media Mogul?
    Work with them?  Enjoy their Respect?
    Contact me to discuss contacting them,
    and what should be your fair reward.
     
  • YOUR SIX DEGREES EXPERIMENT
    Do you know someone who knows someone
    who knows that Music-loving Media Mogul?
    Send them a hot link to this Page!
     
  • BECOME A POWERFUL MUSIC-LOVER
    Send this Page link to your local Radio Station.
    Demand they add Brand New Oldies weekends.
    Ask The Librarian to collaborate on your campaign.
     
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C O N T A C T    I N F O R M A T I O N

WHAT OH WHAT  SHALL YOU DO NOW?
VIEW TRIPLE-M FORMATICS
REVIEW SAMPLE PLAYLIST
READ THE TRIPLE-M FAQ		   LISTEN TO THE DEMO
MORE ABOUT WOMEN
MORE ABOUT MARC
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The Librarian