How To Save Levi-Strauss
A N   A' L A   C A R T E   M E N U
 
· The Lifestyle Strategy
 
» Channel 501
 
· The Hemp Project
 
· Levi's Couture
 
· Levi's Media Fleet
 
· Levi's Karmic Destiny
   
 
If you wish to discuss the
Menu above, [click here]
to begin a conversation.
 


Copyright © 2001-2004  Channel 501
 
Strategy:   Brandcasting

Think   "KMPX-TV"
F R E E   M U S I C   F R O M   L E V I' S

  • In the late '60s, Levi's was reborn in
    a Music-driven Cultural Revolution
    My contribution was building the
    KMPX Studios & Music Library.

  • In the early '70s, Coppola grubstaked
    Tom Donahue to buy back KMPX and
    revive the first Music Revolution.

  • In the late '70s, I crewed some Levi's
    Test Ads which (wrongly) predicted
    MTV would be kewl KMPX/Channel 501

  • Throughout the '90s, we have provided
    Alternative Marketing for Fortune 500s

  • During 2001, we are developing a
    Mobile Media Studio for Broadcast-
    Quality TV at Radio Prices!

  • In 2001, your Channel 501 could do
    to MTV what KMPX did to AM radio!
    Partner w/ Turner/AOL to Co-Brand