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WARM-HEARTED
COLD-BLOODED
MACHIAVELLIAN
MARKETING

Outsource for packaging, Marketing, and Strategic Consultants
[Review Marketing definitions | Remarkable specialty: Music Lover Marketing]
There really is nothing "new". So I don't promise "new". Just "new to you".
Proven Campaigns. Strategies. Tactics. Recycled Tricks from many Trades.
Repackaged with a modern twist.  Refreshed to capture target audiences.
Reworked sufficiently to satisfy Lawyers. Repriced to please beancounters.

COMPLEX PROBLEMS — SIMPLE SOLUTIONS
Atlanta/America/Internet     INFO: 770.439.4131     SALES: 770.439.4131






MUSIC LOVER MARKETING
OVER THE AIR   |   IN THE WEB   |   FROM THE SKIES   |   ON THE STREETS

The single biggest mistake Brands make is investing in Musicians instead of Music.
Pepsi pays Michael Jackson $35-million and then set his hair on fire. They pay Madonna
$25-million and her next single sings about her pedophile daddy Preacher. Do you really want
any gangsta Rap Star to "sing" praises of your Product??? Does Country ever appeal to Rockers?

When you employ Music Lover Marketing, we employ the full spectrum of Artistry.
to give your Brand the LOVE of Music with none of the baggage of Musicians.

REMAKE PROVEN FORMATS   Maximum Music Mix  (TRIPLE-M)
NEW MUSIC MIX   Mash-Ups  (CUME INCENTIVE)
NEW DEMOGRAPHIC   "Music Lovers"  (INDIVIDUALS)
NEW SALES PLATFORM   Intergated Advertainment  (LONG-FORM)

CALL NOW TO DISCOVER THE POWER & PRESTIGE IN A MUSIC LOVER CAMPAIGN
Atlanta/America/Internet     INFO: 770.439.4131     SALES: 770.439.4131





Business Terms: Marketing in Plain English

The buzz word in business is "Marketing". However,
people often don't exactly know quite what that is,
how it is different and why it is separate from Sales.

Well, here it is... just suppose:


You're a woman and you see a handsome guy at a party.
You go up to him and say, "I'm fantastic in bed."
That's Direct Marketing.

You're at a party with a bunch of friends and see
a handsome guy. One of your friends goes up to him
and pointing at you says, "She's fantastic in bed."
That's Advertising.

You see a handsome guy at a party. You go up to him
and get his telephone number. The next day you call
and say, "Hi, I'm fantastic in bed."
That's Telemarketing.

You see a guy at a party, you straighten your dress.
You walk up to him and pour him a drink. You say, "May I?"
and reach up to straighten his tie, brushing your breast lightly
against his arm, and then say, "By the way, I'm fantastic in bed."
That's Public Relations.

You're at a party and see a handsome guy. He walks up to you
and says, "I hear you're fantastic in bed."
That's Brand Recognition.

You're at a party and see a handsome guy. He fancies you,
but you talk him into going home with your friend.
That's a Sales Rep.

Your friend can't satisfy him so he calls you.
That's Tech Support.

You're on your way to a party when you realize that
there could be handsome men in all those houses
you're passing. So you climb onto the roof of one
situated towards the center and shout at the top
of your lungs, "I'm fantastic in bed!"
That's Junk Mail.

You are at a party, this well-built man walks up to you
and gropes your breast and grabs your behind.
That's Arnold Schwarzenegger.

You liked it, but 20 years later your attorney decides
you were offended, and sues him until he bleeds.
And that, of course, is... Profit.


Edited and adapted from an anonymous email
Site Copyrights © 1964-2007 Marc Arno