| Business Terms: Marketing in Plain
English
The buzz word in business is
"Marketing". However, people often don't exactly know quite what that is,
how it is different and why it is separate from Sales.
Well, here it is... just
suppose:
You're a woman and you see a handsome guy at a
party. You go up to him and say, "I'm fantastic in bed." That's
Direct Marketing. You're at a party with a bunch of friends
and see a handsome guy. One of your friends goes up to him and pointing
at you says, "She's fantastic in bed." That's
Advertising. You see a handsome guy at a party. You go up to
him and get his telephone number. The next day you call and say, "Hi,
I'm fantastic in bed." That's Telemarketing. You see
a guy at a party, you straighten your dress. You walk up to him and pour
him a drink. You say, "May I?" and reach up to straighten his tie, brushing
your breast lightly against his arm, and then say, "By the way, I'm
fantastic in bed." That's Public Relations. You're
at a party and see a handsome guy. He walks up to you and says, "I hear
you're fantastic in bed." That's Brand Recognition.
You're at a party and see a handsome guy. He fancies you, but you talk him
into going home with your friend. That's a Sales Rep.
Your friend can't satisfy him so he calls you. That's Tech
Support. You're on your way to a party when you realize that
there could be handsome men in all those houses you're passing. So you
climb onto the roof of one situated towards the center and shout at the top
of your lungs, "I'm fantastic in bed!" That's Junk
Mail. You are at a party, this well-built man walks up to you
and gropes your breast and grabs your behind. That's Arnold
Schwarzenegger. You liked it, but 20 years later your attorney
decides you were offended, and sues him until he bleeds. And that,
of course, is... Profit. Edited and adapted from an anonymous email |