NO LIMITS MEANS LIMITLESS LOYALTY
For Music Lovers, Genres are dead and Decades don't matter. Combining multiple tastes provides unique flexibility to fine- tune playlists that accurately reflect any local cultural mix.

NO NEWS IS GOOD NEWS
The lack of "lifestyle information" (news, sports, traffic and weather) is not a detriment, particularly in weekend evenings and overnights. In fact, exclusion of this Drive Time info gets a higher score than their perception of fewer commercials.

MORE TALENT - LESS "PERSONALITY"
It is clear Music Lovers prefer more music and less talk.
Radio Jocks today are far too jocular with nothing to say;
straining weak wits with potty mouths intending to shock,
For our target audience, The Hit is in the grooves.

SPONSORS - CREDIT WHERE CREDIT IS DUE
"Perception of fewer commercials" is an important facet
of sustained Listener loyalty. Yet this is not as important
as the appropriate positioning and smooth integration
of Advertising messages within show structure and flow.