allothermedia.com   presents   radio one A L T E R N A T I V E   M A R K E T I N G A L T E R N A T I V E   M E D I A   one strategy

radio one—the group   summary INTERNET PROJECTS— "THE POWER OF ONE" Marc Arno—Information Architect The RADIO ONE BRAND—When? Where? How big? The PROCTOR-&-GAMBLE Web Identity Strategy Cause-driven Public Affairs Campaigns Bootstrap e-Commerce for LOCAL Advertisers Field Sales Database of ALL AVAILS via Palm Brandcaster/Museum-On-Wheels for Tradeshows, B2B Industry Seminars & Media Manipulation radio one—the atlanta trio MOBILE STRATEGY— "WE TEST MARKET POSITIVE THINKING" Von January—Pro-Motion Media Peter Corteville—The Strategy Store Individual Stations' Fleet & Structural Graphics Brandcaster Studio-On-Wheels—Live Remotes Healthy Souvenirs—Disposable Collectibles Community-Built Plain-English Websites Tactic: LIBRARY-BASED Community Events BONUS: Digital Radio Mobile Demo unit ALTERNATIVE MARKETING & SALES Packaging—Premiums—Souvenirs   Radio One is already an Alternative Medium unto itself—a unique Brand in unique position to leverage key National Accounts to help your Local Stations grow their Core Communities on the air—on the streets—and on the Web. One central Internet Strategy, to guide 60+ different plain-English Websites   "Atlanta 3" Field Tests for Alternative "Clicks-&-Motor" Branding Strategies   Launch (2) Brandcaster Mobile Studios (Corporate Sales and Station Remotes) recommended Y'all come to Atlanta for a tour. Or we'all can fly up to visit with y'all. We suggest a weekend Seminar or Retreat to brainstorm one long-term "Clicks-and-Motor" Strategy for the Radio One Group, and to select the sequence of specific Alternatives to test market between your three individual Atlanta Stations. all othermedia The Mobile Medium The ShowBiz Strategy Brandcasting Synergies The Internet Lifestyle

A L T E R N A T I V E   M E D I A    ·     A L T E R N A T I V E   M A R K E T I N G Copyright © 2001 The Strategy Store