MARKETPLACE BLISSFUL MARRIAGE
OF SPONSORS AND MUSIC
At its root,
"Brandcasting" simply means "sponsored entertainment" where
one Name Brand controls all content, positions all messages, and
earns all accolades for artistic innovation and exceptional
With Sponsored Content, Radio
is then free from the burden of limited narrowcaster music research and
able to do what it does best - provide a national broadcasting
network targeting specific Local Markets.
THE MAGIC IN MUSIC Historically,
Music delivers the biggest bang for Branded bucks. Economically,
Music Radio remains your most cost-efficient Medium. Emotionally, Listeners
crave a wide variety to satisfy individual tastes. Strategically, Brands
today can re-capture vital Music Lover loyalty.
Music is sticky. It
makes people linger to listen longer.
Every Sponsor can
benefit from the emotional power in music.
Brand must extend a world-wide reach.
SIMPLICITY TO START Today, a Sponsor
can begin global Brandcasting by underwriting these basic frugal components
to launch an independent web radio channel:
(modest Music Lover)
(with 24/7 Automation)
(added to your Websites) (and)
Distribution (pay-go bandwidth)
Internet Radio is not "the
future" - it is cutting-edge reality today. However, Broadcast Radio
still has the big audience for Music Lovers.
THE OWNER'S PARTNER Radio
requires Sponsors' permission (mandate) to play more music. It is up
to Sponsors to require and inspire creative playlists while their Radio
partners deliver efficient effective targeted communication.
Brandcasting is a simple
project. Broadcasting is a complex industry. Because no Brand wants to be
embroiled in the daily Biz of Showbiz, a serious Sponsor can then partner
with a Broadcaster to administer and distribute their new Branded Channel
on a cost-plus contract to host your Brandcast Channel on FM, on HD,
and in local communities.
not a shrinking market - it is a fragmenting one.
to deliver the broad appeal Brands require.
consolidation has decimated core Listener trust.
Radio needs their
top Sponsors' permission to play more music.
Radio's invitation to become a Creative Partner.
delivers the emotional power of music - without the fickle risk in
individual Musicians and expensive Songbytes.
SINGING ABOUT PROFITS The WIN-WIN-WIN
solution for Brands - for Radio - for Listeners
If you don't control Your Media Image... THE MEDIA
A BRANDCASTER HONEY-DO
LIST COMMON-SENSE MARRIAGE
The Brand takes full
responsibility for Content, Image, and Talent. Radio provides Tech Services,
Distribution, and Administration. Music Programming and Internet server
loads are best outsourced.
A BRANDCASTER DEAL
MEMO BLISSFUL MARRIAGE OF RADIO AND
AS OF JANUARY 1st
2008 HD RADIO GOES COMMERCIAL!
THE PACKAGE DEAL
Music Channel(s) (Listen Buttons)
Simulcast HD Radio
Channel(s) in Multiple Markets
Simulcast FM Radio
Weekend Daypart Show(s)
Live Remote Community
Events Touring Studio(s)
Maximum variety for
Music Lover Demographics
THE RADIO NETWORK delivers
100% Turnkey Broadcast
Prime Radio Markets Mix (HD/FM)
Contract (Ops plus per-Market)
THE SPONSOR controls
100% Advertising Content
100% Music Library
Content and Talent
100% Branded Music
COLLABORATIVE DEVELOPMENT of
and Imaging (Music Lovers)
Contests and Promotions
HD technology promotion,
expansion and penetration
Political solutions to
RIAA/Sound Exchange abuses
MUSIC LOVER MARKETING provides
Supervision, Targeting and Dayparting
Music Channel Format(s)
and Talent Development
Advocacy and Arbitration
REMARKABLE WIN-WIN RESULTS like
RADIO receives guaranteed
profit from HD Channel(s)
SPONSOR builds permanent
Music Lover image
LISTENERS hear Maximum
Music Mix in ALL media
THE BRANDCASTER LIVE REMOTE
FOR LOCAL PRESENCE IN A NATIONAL EVENT
BRANDCASTER - VOCABULARY &
Global Demographic: INDIVIDUALS. The Internet built it. iTunes
proves it - most people love and desire music variety without
Sponsors should not be in the Radio business, yet should be
into control of the Music that moves their Message.
Company with a large family of Brands. Not "Coke" - all 43 beverages
share sponsorship, featuring Minute Maid in the morning, soda all
day, tea at night, even the Museum on weekends!
Long-form lifestyle messages woven seamlessly into the music
format. Spoken-word voicetracks laid over a different instrumental keep
your words fresh without paying separate premiums for the music themes
to Sponsor-owned webRadio playlists. Add Listen Button(s) to Brand
Website(s) for opt-in Lifestyle Music soundtrack to make visitors
Future is NOW! Basement production costs with GLOBAL reach for GLOBAL
Brands. Develop multiple Lifestyle Channels to target Music Lovers of
the FM Music Revolution of the '60s. All the challenges and excitement
building a new Medium from scratch. Ground-floor opportunity to re-write
of buying "whenever" spots, Radio and a powerful Sponsor can collaborate
to create "Must-Listen" (Weekend) Shows.
The Peeps - Regional and National touring vehicle for brandcasting Local
SIMPLICITY ITSELF A Brand can become a
Brandcaster employing these four tools: