The Rebel Lifestyle A   N A T I O N A L   M I N D S E T		DEMOGRAPHICS PROFILE Women Couples Singles Lovers Lonelyhearts Parents Students Seniors Shoppers Teen Girls Night Owls Swing Shift		LIFESTYLE SPONSORS AOL/Turner Levi-Strauss Volkswagen Virgin Nike Godiva Shiek Southwest Air Victoria's Secret Hallmark Cards Lava Lamps Playboy Ent.
Project 501 defines The Branded Lifestyle RadioVision speaks the New Media language fogBound proves the rEvolution works Channel 501 holds their attention 24 hours/day web501 gives them their Voice Fleet 501 motivates them to action Cinema 501 endorses their Lifestyle Choices
C   H  A   R   A   C   T   E   R   I   S   T   I   C   S   Avowed Independence Cynical Idealism Environmental Grief A Modicum of Faith   Workaholic Treadmill High-stress Commitments Isolated Relationships Mainstream Apathy   Compulsive Critic Leery of Sales Pitches Sceptical of Authority Goal: Self-Sufficiency
Broadcast Demographics at Narrowcast Prices

The Rebel Mindset is a core of our Human Condition. Outlaws have always been idealized icons in our Culture. Whether it's a teen's new tatoo or Malcolm Forbes' motorcycle, it's in our National Psyche to "strike a blow" now and then. Just on principle. It's The American Way.
Thus, our Rebel Demographic spans all age groups.

IS THERE A LATE-NIGHT AUDIENCE? Television does not sell advertising to viewers. It sells Viewers to Advertisers. We have defined a credible, desirable Target Market by its Lifestyle. We rehabbed Brandcasting on the cheap using New Media tools. We will deliver this Demographic into the hands of one sole Lifestyle Sponsor ready to forge a rEvolutionary Win-Win Relationship with these Rebels:

WOMEN 54% of the Market. Control 70% of the wealth. Make 80% of daily Buying Decisions. With only one Cable Network [Lifetime] dedicated to babe-centric sitcom re-runs.	TEENS You want Teens? We offer TEEN WOMEN in droves. Not "Girls". These are Females seeking an Identity of their own making. We offer a Responsible Alternative to Peer Pressure.
MEN? Absolutely not.... not unless they are among the "Men Who Love Them". Or half of a cute COUPLE. Or a SINGLE GUY studying the Mars-Venus dynamic. BALD OLD FARTS who just love our Soundtrack. And all them Gays for sure.	SHOPPERS 1997 TV infomercials' revenues: $4.3 billion. 1998 Internet Retail eSales: $4.37billion. If you think only Senior Insomniacs buy junk directly off TV, you suffer from dinosaur hindsight. We offer the Most Appealing Infomercials in history!
LONELY? IN LOVE? Our Music reflects every Attitude Nightowls share.	STRESSED? Who isn't? Stress is our favorite National Neurosis. It is the Paranoid Workaholic who needs us most.
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