A BRANDCASTER
MARKETPLACE BLISSFUL MARRIAGE
OF SPONSORS AND MUSIC
At its root,
"Brandcasting" simply means "sponsored entertainment" where
one Name Brand controls all content, positions all messages, and
earns all accolades for artistic innovation and exceptional
creativity.
With Sponsored Content, Radio
is then free from the burden of limited narrowcaster music research and
able to do what it does best - provide a national broadcasting
network targeting specific Local Markets.
THE MAGIC IN MUSIC Historically,
Music delivers the biggest bang for Branded bucks. Economically,
Music Radio remains your most cost-efficient Medium. Emotionally, Listeners
crave a wide variety to satisfy individual tastes. Strategically, Brands
today can re-capture vital Music Lover loyalty.
Music is sticky. It
makes people linger to listen longer.
Every Sponsor can
benefit from the emotional power in music.
Every World-Class
Brand must extend a world-wide reach.
SIMPLICITY TO START Today, a Sponsor
can begin global Brandcasting by underwriting these basic frugal components
to launch an independent web radio channel:
Music Library
(Brand-relevant songs)
Librarian/DJ
(modest Music Lover)
Desktop Studio
(with 24/7 Automation)
"Listen Button"
(added to your Websites) (and)
Outsourced
Distribution (pay-go bandwidth)
Internet Radio is not "the
future" - it is cutting-edge reality today. However, Broadcast Radio
still has the big audience for Music Lovers.
THE OWNER'S PARTNER Radio
requires Sponsors' permission (mandate) to play more music. It is up
to Sponsors to require and inspire creative playlists while their Radio
partners deliver efficient effective targeted communication.
Brandcasting is a simple
project. Broadcasting is a complex industry. Because no Brand wants to be
embroiled in the daily Biz of Showbiz, a serious Sponsor can then partner
with a Broadcaster to administer and distribute their new Branded Channel
on a cost-plus contract to host your Brandcast Channel on FM, on HD,
and in local communities.
Broadcasting is
not a shrinking market - it is a fragmenting one.
Narrowcasting fails
to deliver the broad appeal Brands require.
Culturally, Radio
consolidation has decimated core Listener trust.
Radio needs their
top Sponsors' permission to play more music.
Sponsors need
Radio's invitation to become a Creative Partner.
Brandcasting
delivers the emotional power of music - without the fickle risk in
individual Musicians and expensive Songbytes.
SINGING ABOUT PROFITS The WIN-WIN-WIN
solution for Brands - for Radio - for Listeners
If you don't control Your Media Image... THE MEDIA
WILL!
A BRANDCASTER HONEY-DO
LIST COMMON-SENSE MARRIAGE
VOWS
The Brand takes full
responsibility for Content, Image, and Talent. Radio provides Tech Services,
Distribution, and Administration. Music Programming and Internet server
loads are best outsourced.
CHORE
BRAND
RADIO
OUT
Music
Library
or
Secure
Backup Library
or
Automation
Studio
and
Live
Studios
Engineering
Tech
or
Channel
Transmission
Website
Tech
or
Website
Bandwidth
Program
Director
and
Music
Director
and
DJ
Talent
Celebrity
Participation
Music
Research
Channel
Imaging
and
and
Advertising
Content
Advertising
Partners
and
Local
Advertising
Local
Integration
National
Events
and
and
Public
Affairs
and
Govt.
Regulations
Royalties
Compliance
24/7
Fulfillment
and
Cost-Plus
Ops Contract
BRAND
RADIO
OUT
A BRANDCASTER DEAL
MEMO BLISSFUL MARRIAGE OF RADIO AND
SPONSORS
AS OF JANUARY 1st
2008 HD RADIO GOES COMMERCIAL!
THE PACKAGE DEAL
webRadio Global
Music Channel(s) (Listen Buttons)
Simulcast HD Radio
Channel(s) in Multiple Markets
Simulcast FM Radio
Weekend Daypart Show(s)
Live Remote Community
Events Touring Studio(s)
Maximum variety for
Music Lover Demographics
THE RADIO NETWORK delivers
100% Turnkey Broadcast
Tech/Admin Services
(± 20)
Prime Radio Markets Mix (HD/FM)
Flat-rate Cost-plus
Contract (Ops plus per-Market)
THE SPONSOR controls
100% Advertising Content
(infomercial format)
100% Music Library
Content and Talent
100% Branded Music
Channel Website(s)
Complimentary Co-Sponsors
(cost-sharing)
COLLABORATIVE DEVELOPMENT of
Co-Branded Advertising
and Imaging (Music Lovers)
Contests and Promotions
(Local/National/Global)
HD technology promotion,
expansion and penetration
Political solutions to
RIAA/Sound Exchange abuses
MUSIC LOVER MARKETING provides
Music Library
Supervision, Targeting and Dayparting
Music Channel Format(s)
and Talent Development
Strategy, Programming,
Advocacy and Arbitration
REMARKABLE WIN-WIN RESULTS like
RADIO receives guaranteed
profit from HD Channel(s)
SPONSOR builds permanent
Music Lover image
LISTENERS hear Maximum
Music Mix in ALL media
THE BRANDCASTER LIVE REMOTE
STUDIO
FOR LOCAL PRESENCE IN A NATIONAL EVENT
BRANDCASTER - VOCABULARY &
VARIABLES
MUSIC LOVERS
New
Global Demographic: INDIVIDUALS. The Internet built it. iTunes
proves it - most people love and desire music variety without
restrictions.
MUSIC LIBRARY
Sponsors should not be in the Radio business, yet should be
into control of the Music that moves their Message.
SPONSOR
Parent
Company with a large family of Brands. Not "Coke" - all 43 beverages
share sponsorship, featuring Minute Maid in the morning, soda all
day, tea at night, even the Museum on weekends!
INFOTAINMENT
Long-form lifestyle messages woven seamlessly into the music
format. Spoken-word voicetracks laid over a different instrumental keep
your words fresh without paying separate premiums for the music themes
and beds.
LISTEN BUTTON
Gateway
to Sponsor-owned webRadio playlists. Add Listen Button(s) to Brand
Website(s) for opt-in Lifestyle Music soundtrack to make visitors
linger.
webRADIO
The
Future is NOW! Basement production costs with GLOBAL reach for GLOBAL
Brands. Develop multiple Lifestyle Channels to target Music Lovers of
every persuasion.
HD RADIO
Re-make
the FM Music Revolution of the '60s. All the challenges and excitement
building a new Medium from scratch. Ground-floor opportunity to re-write
The Rules.
FM DAYPARTS
Instead
of buying "whenever" spots, Radio and a powerful Sponsor can collaborate
to create "Must-Listen" (Weekend) Shows.
MOBILE STUDIO
Meet
The Peeps - Regional and National touring vehicle for brandcasting Local
Community Events.
SIMPLICITY ITSELF A Brand can become a
Brandcaster employing these four tools:
